Sandbox

SELECT 
  cscart_ult_product_descriptions.product_id, 
  cscart_ult_product_descriptions.short_description, 
  IF(
    cscart_ult_product_descriptions.short_description = "", 
    cscart_ult_product_descriptions.full_description, 
    ""
  ) AS full_description, 
  cscart_ult_product_descriptions.meta_keywords, 
  cscart_ult_product_descriptions.meta_description, 
  cscart_ult_product_descriptions.search_words, 
  cscart_ult_product_descriptions.promo_text 
FROM 
  cscart_ult_product_descriptions 
WHERE 
  cscart_ult_product_descriptions.product_id IN (8, 9, 10) 
  AND cscart_ult_product_descriptions.company_id = 1 
  AND cscart_ult_product_descriptions.lang_code = 'en'

Query time 0.00030

Explain
id	select_type	table	type	possible_keys	key	key_len	ref	rows	Extra
1	SIMPLE	cscart_ult_product_descriptions	range	PRIMARY,product_id,company_id	PRIMARY	13		3	Using index condition

Result

product_id	full_description	promo_text
8	<p> Although its attractive features, design, and passive 3D have merit, the picture quality issues of the Toshiba TL515U LED-based LCD TV lessen its appeal in the face of the stiff competition.</p>	<p class="product-promo-text"><span class="product-promo-header">FREE US shipping over $100!</span><span class="product-promo-body">Orders within next 2 days will be shipped on Monday</span></p>
9	<p>Although its attractive features, design, and passive 3D have merit, the picture quality issues of the Toshiba TL515U LED-based LCD TV lessen its appeal in the face of the stiff competition.</p>	<p class="product-promo-text"><span class="product-promo-header">FREE US shipping over $100!</span><span class="product-promo-body">Orders within next 2 days will be shipped on Monday</span></p>
10	<p>Although its attractive features, design, and passive 3D have merit, the picture quality issues of the Toshiba TL515U LED-based LCD TV lessen its appeal in the face of the stiff competition.</p>	<p class="product-promo-text"><span class="product-promo-header">FREE US shipping over $100!</span><span class="product-promo-body">Orders within next 2 days will be shipped on Monday</span></p>