SELECT 
  cscart_ult_product_descriptions.product_id, 
  cscart_ult_product_descriptions.short_description, 
  IF(
    cscart_ult_product_descriptions.short_description = "", 
    cscart_ult_product_descriptions.full_description, 
    ""
  ) AS full_description, 
  cscart_ult_product_descriptions.meta_keywords, 
  cscart_ult_product_descriptions.meta_description, 
  cscart_ult_product_descriptions.search_words, 
  cscart_ult_product_descriptions.promo_text 
FROM 
  cscart_ult_product_descriptions 
WHERE 
  cscart_ult_product_descriptions.product_id IN (53, 52, 54) 
  AND cscart_ult_product_descriptions.company_id = 1 
  AND cscart_ult_product_descriptions.lang_code = 'en'

Query time 0.00030

Explain
id select_type table type possible_keys key key_len ref rows Extra
1 SIMPLE cscart_ult_product_descriptions range PRIMARY,product_id,company_id PRIMARY 13 3 Using index condition

Result

product_id short_description full_description meta_keywords meta_description search_words promo_text
52 <p>1200W Peak Power<br /> 400W RMS Power<br /> 4 ohms Impedance<br /> 34Hz - 300Hz Frequency Response<br /> 6" Mounting Depth<br /> PP Cone with Diamond Array Pattern<br /> Dual-Ventilation System<br /> Rubber Surround</p> <p class="product-promo-text"><span class="product-promo-header">FREE US shipping over $100!</span><span class="product-promo-body">Orders within next 2 days will be shipped on Monday</span></p>
53 <p>Super-sturdy, super powerful, the KFC-W3012 is a 12-inch, 4-ohm sub that handles an impressive 1200W of power. A truly high-performance sub, the KFC-W3012 has a long stroke design and a silver textured pattern cone woofer that adds strength and rigidity to the cone for maximum bass performance.</p> <p class="product-promo-text"><span class="product-promo-header">FREE US shipping over $100!</span><span class="product-promo-body">Orders within next 2 days will be shipped on Monday</span></p>
54 <p>The TS-W3002D2/4 subwoofers are designed to produce enormously powerful music. Just take a look at its super-heavy-duty construction, all designed to handle up to 3,500 watts max. Double-stacked magnets for higher power, and a step-up radial surround for superior control and long excursions. We used a constructed cast-aluminum basket for this sub. Add in our patented IMPP cone and you've got a monster sub that can handle whatever you want to throw at it.</p> <p class="product-promo-text"><span class="product-promo-header">FREE US shipping over $100!</span><span class="product-promo-body">Orders within next 2 days will be shipped on Monday</span></p>